Turning Trash into Treasure: How Scrapbuk Grew with Powerful Personal Branding


Imagine this: you have a garage overflowing with old newspapers, rusty tools, and miscellaneous clutter. Throwing it away seems wasteful, but where do you even begin? Enter Scrapbuk, a revolutionary startup with a mission as simple as it is impactful: connecting people with responsible scrap collectors, transforming unwanted items into valuable resources.

Founded in 2020, Scrapbuk started by making waves in the offline market. Their mobile app provided a convenient solution for individuals and businesses to declutter their spaces while ensuring their scrap finds responsible hands. But with a strong focus on B2B partnerships, Scrapbuk knew they needed to reach the right audience on a larger scale. That’s where Boring Monkee, a marketing agency specializing in sustainable and impactful brands, stepped in.

With a shared passion for environmental responsibility and innovation, Boring Monkee saw an opportunity to help Scrapbuk soar. Combining their marketing expertise with the power of personal branding, they embarked on a journey to turn Scrapbuk’s B2B aspirations into reality. Get ready to witness a story of how one app, one passionate founder, and one strategic partnership turned trash into treasure – not just for the environment, but for Scrapbuk’s future!


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The Challenge: Reaching the Right Audience

A man struggling in his scrap business

Scrapbuk was thriving in the offline world, but scaling their B2B reach presented a unique challenge. Unlike individual consumers, businesses prioritize specific needs and value propositions. Simply having a great app wasn’t enough; they needed to target the right companies with a message that resonated with their decision-makers.

Traditional B2B marketing often involves cold calls, trade shows, and email blasts – tactics that can feel impersonal and ineffective. In an oversaturated market, standing out required a creative approach. Additionally, B2B sales cycles tend to be longer and more complex, demanding nurturing leads and building trust before conversions happen.

Scrapbuk needed a strategy that:

  • Targeted the right B2B decision-makers: Identifying those companies most likely to benefit from their services and understanding their specific pain points.
  • Cut through the noise: Standing out in a crowded market with a message that sparked genuine interest and engagement.
  • Build trust and credibility: Showing potential partners the true value proposition of Scrapbuk and their commitment to sustainable practices.
  • Nurtured leads: Establishing long-term relationships and guiding decision-makers through the sales funnel.

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Traditional methods weren’t enough to overcome these challenges. Scrapbuk needed a fresh perspective, a strategy that spoke directly to B2B audiences in a language they understood and valued. That’s where Boring Monkee came in, ready to unlock the hidden potential of personal branding and turn their B2B outreach into a resounding success.

The Solution: Building a LinkedIn Powerhouse

Sukant LinkedIn Profile improved by Boring Monkee

Faced with the B2B outreach challenge, Boring Monkee proposed a bold solution: harnessing the power of personal branding on LinkedIn. While traditional B2B tactics often feel distant and impersonal, personal branding allows for a more authentic and engaging connection with target audiences. Imagine turning your CEO or founder into a thought leader, someone whose insights resonate with potential partners and build trust in your brand. 

That’s the magic of personal branding.

But who would spearhead this digital transformation? 

Enter Sukant Gupta, the passionate and articulate founder of Scrapbuk. Already deeply committed to the circular economy, Sukant possessed a genuine voice and infectious enthusiasm that could translate perfectly into online content. He was the ideal candidate to become the face of Scrapbuk on LinkedIn, a platform teeming with B2B decision-makers and industry influencers.

Here’s why Sukant was the perfect fit:

  • Passionate advocate: His genuine belief in Scrapbuk’s mission and the circular economy would shine through in his content, attracting like-minded businesses.
  • Strong communicator: Sukant’s ability to articulate complex ideas in clear and engaging language would resonate with busy professionals.
  • Authentic personality: His unique voice and perspective would set him apart from the crowd, fostering trust and credibility.
  • Digital savvy: Sukant’s existing comfort with online platforms would accelerate his transformation into a digital thought leader.

By empowering Sukant to become the voice of Scrapbuk on LinkedIn, Boring Monkee believed they could break through the B2B noise and connect with the right audience in a meaningful way. But how exactly would they turn this vision into reality? 

Stay tuned for the next chapter where we dive into the strategic steps that propelled Sukant’s LinkedIn presence and fueled Scrapbuk’s B2B success!

The Strategy in Action: From Vision to Viral

Turning Sukant into a LinkedIn powerhouse wasn’t about empty hype. Boring Monkee implemented a data-driven, multi-pronged approach:

Sukant LinkedIn Profile improved by Boring Monkee
  1. Know Your Audience

It all started with understanding Scrapbuk’s Ideal Customer Profile (ICP). Who were the businesses they wanted to reach? What were their pain points, budgets, and decision-making processes? By conducting thorough research and analysis, Boring Monkee created a clear picture of the target audience, informing every step of the strategy.

  1. Content is King (and Queen)

Engaging and informative content was crucial. Boring Monkee crafted LinkedIn posts that went beyond mere promotion. They tackled industry trends, shared valuable insights on the circular economy, and offered practical tips for B2B waste management. By mixing thought leadership with actionable advice, they captured attention and positioned Scrapbuk as a trusted resource.

  1. Calendar & Conquer

Consistency is key. Boring Monkee created a strategic content calendar, ensuring a steady stream of engaging posts at optimal times. They even leveraged AI tools like ChatGPT, Bard (now Gemini) to assist with content creation and optimization, maximizing efficiency and reach.

  1. Lead the Conversation

Building thought leadership was important. Sukant actively participated in relevant industry discussions, shared insightful comments, and hosted live sessions. This established him as a respected voice in the circular economy, attracting followers and sparking meaningful conversations with potential partners.

  1. Target & Connect

But engagement wasn’t enough. Boring Monkee implemented targeted outreach strategies to connect with relevant decision-makers from their ICP. This involved personalized messages, strategic group participation, and leveraging LinkedIn’s lead generation tools. It wasn’t a numbers game; it was about building genuine connections with the right people.

The results were impressive. Within a few months, Sukant’s LinkedIn followers went from 300 to 15,000, a testament to the effectiveness of the strategy. But more importantly, these weren’t just numbers; they were potential partners. Leads started flowing in organically, with a 100% conversion rate, meaning every qualified lead turned into a successful partnership. This translated into reduced CAC (customer acquisition cost) and significant revenue growth for Scrapbuk, proving that personal branding could be a powerful B2B marketing tool.

But this was just the beginning. Stay tuned for the next chapter to discover how Scrapbuk’s success story unfolded!

Results and Impact: From Follower Growth to Business Boom

Sukant LinkedIn Profile improved by Boring Monkee

The LinkedIn strategy wasn’t just about likes and comments; it was about fueling Scrapbuk’s growth. Here’s how their journey unfolded:

  1. Explosive Follower Growth

Sukant’s follower count skyrocketed from a humble 300 to a staggering 15,000 in just 6 months! This exponential growth translated into a wider audience and more opportunities for Scrapbuk to connect with potential B2B partners.

  1. Reduced CAC (Customer Acquisition Cost)

Gone were the days of expensive cold calls and ineffective marketing campaigns. By fostering organic leads through LinkedIn engagement, Scrapbuk significantly reduced their customer acquisition cost, making their growth more sustainable and efficient.

  1. Increased Revenue from B2B Leads

The 100% conversion rate of qualified leads spoke volumes. Each connection sparked by Sukant’s online presence translated directly into increased revenue for Scrapbuk, membuking the notion that B2B partnerships couldn’t thrive on social media.

  1. Enhanced Brand Awareness and Recognition

Beyond immediate sales, the strategy elevated Scrapbuk’s brand awareness. Sukant’s thought leadership positioned them as a key player in the circular economy, garnering recognition within the industry and attracting attention from potential investors and collaborators.

These weren’t just numbers; they were a testament to the power of personal branding done right. Scrapbuk’s success story proves that by leveraging the authenticity and reach of LinkedIn, B2B businesses can not only connect with the right audience but also achieve impressive growth and brand recognition.

But Scrapbuk’s journey wasn’t over. What started as a local initiative was now poised to make a global impact. In the next chapter, we’ll explore how their story continues, inspiring others to embrace sustainability and rewrite the rules of B2B marketing!

Conclusion: Beyond Success, a Sustainable Future

From humble beginnings to a flourishing brand, Scrapbuk’s journey is a testament to the power of innovation, collaboration, and the unexpected potential of personal branding. Let’s recap the key takeaways:

Sukant LinkedIn Profile improved by Boring Monkee
  • Understanding your audience is key: Identifying Scrapbuk’s ideal customer profile unlocked the right communication channels and messaging.
  • Content is king, but engagement is queen: Engaging, informative content on LinkedIn helped Scrapbuk stand out and build trust with potential partners.
  • Leverage the power of thought leadership: Sukant’s voice on LinkedIn positioned him as a respected figure in the circular economy, attracting valuable connections.
  • Personal branding can be a B2B game-changer: By building genuine connections on LinkedIn, Scrapbuk achieved impressive follower growth, reduced CAC, and increased B2B revenue.

Scrapbuk’s story doesn’t stop here. They continue to expand, forging new partnerships and inspiring others to embrace the circular economy. Imagine a future where responsible waste management practices become the norm, where unwanted items become valuable resources. That’s the future Scrapbuk is striving for, one connection at a time.

But this isn’t just about their success; it’s about empowering others to follow their lead. Scrapbuk’s journey proves that even small businesses can make a global impact, paving the way for a more sustainable future. So, whether you’re an entrepreneur, a sustainability advocate, or simply someone looking to make a difference, remember: sometimes, the biggest change starts with a single connection, a single voice, and a willingness to turn trash into treasure.

And that’s the true power of Scrapbuk: transforming not just businesses, but mindsets, and ultimately, our planet for the better.

Looking to make such success stories for your impact driven or sustainable brand? Shoot your email at vishal@boringmonkee.com or Book a FREE 30-minute Consultation Call with the founder to discuss your project in detail.