Here is exactly what happens inside a 90-day Sparrwo sprint.
Step 01
Free Scan
2 minutes · Free
Enter your brand name. Our scanner checks all four AI engines across every query your buyers use to find vendors in your category. You see your citation score, your competitors' scores, and the exact queries where they appear and you don't.
Two minutes. No credit card. Just the truth about where you stand.
Step 02
Gap Analysis
WK 0–2
We run your top 3 to 5 competitors through every relevant query across all four engines. We identify exactly what content they have that you don't, what third-party sources are citing them, and what publications are mentioning them.
This gap analysis becomes the entire sprint roadmap. Every deliverable in the 90 days closes a specific gap we found here.
Step 03
Content Restructure
Powered by PostFlwo
AI engines don't cite content the same way Google ranks it. We audit your existing content and restructure it specifically for how ChatGPT, Perplexity, Gemini, and Claude decide what to pull when a buyer asks for vendor recommendations.
New content written where gaps exist. Existing content restructured where it's close but not optimised. Powered by PostFlwo.
Step 04
Entity Building
WK 2–6
AI engines cite the entire ecosystem around your brand — your G2 profile, Capterra listing, industry directories, independent third-party sources. If that ecosystem is thin, you don't get cited regardless of how good your content is.
We build it out systematically, starting with the sources that move the needle fastest in your specific category.
Step 05
Publication Outreach
Highest leverage
When a buyer asks ChatGPT for vendor recommendations in your category, ChatGPT pulls from a small set of trusted publications. Getting your brand mentioned in those publications does more for your citation score than twenty posts on your own blog.
We build a media list of 15 to 20 journalists covering your beat. We pitch your founder as an expert source. We target inclusion in roundup articles and software lists.
Step 06
LinkedIn via Bekbone
Runs throughout
Your founder and team are your highest-trust distribution channel. Bekbone turns their expertise into consistent content that builds category authority and drives inbound conversation.
We build the calendar, write the posts, and distribute through your founder and team consistently throughout the 90 days. Keeps running after the sprint ends.
Step 07
llms.txt
Week 1 · One day
A technical file added to your website that tells AI engines exactly how to read, understand, and cite your brand.
Implemented in week one. Small change. Permanent improvement.
Step 08
Monthly Report
Every month
Every month you receive a report showing citation scores across all four engines, which queries you've moved on, which competitor gaps you've closed, and what's driving the change.
Citation scores and query wins — the only metrics that connect directly to buyers finding your brand at the moment they're deciding who to call.
Step 09
Day 90 Report
The proof
Citation scores on day one versus day 90. Every query you now appear in that you didn't before. Every competitor gap closed. Which publications are now citing you.
Plus a clear recommendation for what comes next — whether that's scaling the content engine, layering in outbound, or extending the sprint into a full revenue engine.